My Blog

What is the Purpose of the Website?
At the end of 2021, I was part of a project to redo a company’s website. As often happens, I was hired by a referral

Ultimate Guide to Hiring a Content Writer for Your Marketing Agency
Hiring a content writer for your marketing agency is a risky endeavor but one that can pay off for you and your clients. Where do

Content Writing for NonProfits: TheNonprofitShow
I was featured on The Nonprofit Show with Jarrett Ransom of The Rayvan Group and Julia C. Patrick of the American Nonprofit Academy where I spoke about the

Questions to Ask a Web Designer
If you are hiring a web designer to create your website, you probably have a lot of questions. Even though you know what you want

SEO as PR Strategy
You may have heard of SEO, but what about SEO as PR Strategy? Originally, Public Relations and SEO virtually had no relationship. The old

Press Release: Celebrating 10 Years!
Anne McAuley Lopez celebrates a decade in business, launches a new division geared towards helping agencies develop online searchable content. (Chandler, Ariz. July 23, 2020).