This is the pot calling the kettle black when I say don’t let your blog posts go stale. Repurpose blog content instead of letting it sit on your website. I’m putting a plan together to make more of what I’ve already written. If you follow me on LinkedIn, you’ll see that I’ve been sharing; but that’s not all there is when it comes to repurposing old content.
Think about why you’re blogging.
- Connect with your target audience.
- Drive traffic to your website.
- Share your own content on social media.
- Call people to action.
- Make prospective clients interested in working with you.
You can’t meet any of these goals if blog posts are just sitting dormant and unshared on your website.
Ways to Repurpose Blog Content
- e-book. You’ve got a lot of written content sitting on your website. Take a series of related blog posts and create an e-book website visitors can download in exchange for their email addresses. You may need to massage the copy a bit but it’s better than starting from nothing AND you’re building your email list. If the posts follow one theme, you can also turn a series of blog posts into a book. I’ve got a talented editor to whom I can refer you.
- Podcast or livestreaming. Take the ideas from your blog posts and repurpose into a podcast and/or live stream where you can reach a new audience. Share podcasts and the transcript to your blog as new content. If you’re interested, I have a great referral for you to get your podcast started.
- Share on social media. Revive old content by sharing it on social media. Share the title and a link to the post. Then take shorter pieces from the body of the post and share them on social media. Use a scheduler like Buffer or Hootsuite to keep the social media pipeline filled, use native schedulers on platforms, or hire a Social Media Manager. I’ve got a referral partner for you if you want to work with a social media manager.
- Update the statistics or infographic. Take an old piece and update the numbers or the infographic and you’ve got a new post! Be sure you’re changing at least 30% of the content to avoid duplicate content issues with Google.
- Newsletters. Stop trying to reinvent the wheel every time you need newsletter content! Use blog posts to create a theme and message for the people on your newsletter mailing list. This will let them know what you’ve been up to and will drive them to your website.
Re-engage your audience.
If you’re wondering which of these is the most effective to re-engage your audience, use Google Analytics to track website traffic. Not only can you see which posts are getting the most views, but you can also review keywords and social media sites that are driving visits.
Creating content isn’t a one-time event. With a content strategy, you can repurpose old content into newsletters, e-books, live streaming, social media updates, podcasts, and new blog posts.
Ready to get started blogging? Schedule a FREE Consultation with me today using the link at the top of the page. I look forward to connecting!
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