Anne McAuley Lopez celebrates a decade in business, launches a new division geared towards helping agencies develop online searchable content.
(Chandler, Ariz. July 23, 2020). Anne McAuley Lopez always dreamed of becoming a professional writer so she became one. This September, McAuley Freelance Writing celebrates 10 years in business and launches a new division, Agency Content Writer, geared toward over-worked digital marketing and other agencies needing creative, searchable content.
McAuley Lopez, who lives in Chandler, started off on a completely different career path. With a degree in economics from the University of Connecticut, she held a series of analytical jobs when corporate America kicked her out in 2010 around the time of the Great Recession.
That is when McAuley Lopez realized her lifelong dream of becoming a writer.
“Life has a funny way of bringing us to exactly where we need to be,” she said.
A quick study, she began aggressively networking, asking businesses about their writing needs. Before long, she picked up her first client from a volunteer blogging position and she was on her way.
She initially began writing professionally for auto shops, plumbers, and accountants under the humorous moniker, Blogging Badass. Then, partnering with marketing companies, she expanded her areas of expertise to naturopathy, financial planning, estate planning, and IT services, serving small to medium size businesses.
Before long McAuley Lopez was managing social media for a firm in Connecticut with clients around the globe, as well as partnering with marketing companies.
Although she initially focused on writing for social media and blogging, it was through working with SEO specialists and digital marketing agencies and their clients that she developed the idea for Agency Content Writer.
“I believe every business has a story; yours just needs to be told. What you say and how you say it is the difference between landing a deal and losing a customer. I understand the value of customer-focused articles, how search engines review the content, and the importance of digital marketing solutions. I’ve also become adaptive to writing for different industries because I am focused on being a writer first – then a business owner,” said McAuley Lopez.
In 2020, the once would-be writer now has a solid nationwide clientele and provides content to an array of companies utilizing her expertise in working with teams to meet the customers’ goals.
“Anne understands the importance of content and how it influences our client’s rankings on Google,” said Brandon Drake, Chief Marketing Officer for Mountain Media in Gilbert, AZ.
When asked about the challenges of being a business owner, McAuley Lopez said, “I always tell people at speaking engagements to do as I say and not as I did. Stay in corporate America. Build a business. Leave when you can support yourself fully. I was blessed. I had severance pay until I landed my first project.”
The entrepreneur faced a different challenge in 2016 when she was diagnosed with Chronic Myeloid Leukemia. As a four-year cancer warrior, the condition is now undetectable and managed with a daily chemotherapy pill and naturopathic protocols.
She said she feels 2020 is her year to continue to build her writing business with the worst of cancer behind her and has words of advice for other business owners.
“I always tell people the secret – network your ‘you know what’ off. Follow up with everyone. Pay your bills and your contractors. Make sure your clients are paying you on time. The rest comes with experience. Also, talk to other business owners as your own business grows and changes.”
When she’s not writing articles or website copy, McAuley enjoys geeking out about words, spending time with family and friends, and eating take-out from locally-owned restaurants.
“I believe in supporting local, whether marketing, digital solutions, or restaurants.”
She added, “I have dreams of rescuing all the dogs, watching sunsets from the beachside property, and becoming a stand-up comedienne. For now, I spend time with my husband and dog, sip wine, and support other local businesses.”
McAuley Freelance Writing, LLC, and Agency Content Writer, provide SEO optimized content, content management, and content research to digital marketing agencies and their clients. For more information, call (480) 206-6452 or email [email protected]
About Anne McAuley Lopez & Agency Content Writer
As the Lead Writer and Owner of McAuley Freelance Writing, Anne McAuley Lopez is passionate about staying true to her roots as a writer while maintaining high levels of integrity in her business and personal life. Combining corporate experience and a penchant for writing she has built a successful business serving clients across the country.