Blogging has become an increasingly popular way for businesses to engage with their customers and establish their brands. However, creating high-quality content for blogs and social media, which resonates with readers and adds value to their lives can be a daunting task. That’s where ChatGPT comes in. In this article, I explore ways bloggers use ChatGPT to Benefit Clients.
If you prefer to watch a video on this topic, scroll down to my appearance on The Nonprofit Show.
I’ve been a professional blogger since 2010 and nothing has rocked this space like ChatGPT, not even the evolution of Google algorithms or Facebook ads. Artificial Intelligence (AI) is a huge topic in blogger and social media manager circles. We’re using ChatGPT for idea generation, social media posts, hashtag research, and even generating blog posts.
Disclaimer: This blog post was generated in part by ChatGPT. I wanted to see how AI responded and I wasn’t disappointed. Nor was I impressed. It writes like an inexperienced writer or a high schooler struggling to write a paper. There is no branding in the post; even when I added my website to the request; and that’s where humans are still needed. That’s good news for bloggers like me.
Now the question remains, how can bloggers use ChatGPT to benefit clients? I have a few interesting ideas.
Idea Generation. In addition to looking at Google’s Others Want to Know after you search a topic, ask ChatGPT for Ideas Related to ABC. Other questions to ask could be, what are trending topics about ABC, or What are frequently asked questions people ask about ABC? I’ve found the combination of Google and ChatGPT for researching ideas to be fun and innovative.
Generate Summaries. Ask ChatGPT to summarize a lengthy article or white paper. This can be helpful for longer form (>2,000 words) posts, technical articles, and scientific content. You will likely need to verify the results are accurate and edit to add specifics about your client, contact information, etc.
Social Media Posts. I asked ChatGPT for social media posts for a content writer and was not disappointed with the results. While there weren’t links to my website or my business name mentioned, those are easy enough to add. I loved that the results were a little story that included hashtags.
Hashtag Generation. Once I saw the hashtags on the social media posts, I asked ChatGPT for hashtags related to travel, the topic of my new Instagram Trip Over This. Again, I was not disappointed. The results were relevant and there were additional suggestions.
Headline Generation. I wasn’t as pleased with this but was able to use Headline Analyzer to get the title of this post to where I wanted it to be. Turns out, the free analyzer was also AI! With a bit of editing and AI feedback, I found a title I liked and that would perform well with search engines.
Writing Blog Posts. While ChatGPT can write entire blog posts, I don’t recommend copying and pasting to a blog without a fair bit of editing. Adding the client’s name, link to their website, and other relevant information is important. For clients like Verve Simone or The Rayvan Group, I am personalizing content so AI won’t be helpful at all BUT for clients who are more hands-off and less personal, it could work for generating ideas but still needs editing and branding.
Overall, I’d say I am on board with using ChatGPT to benefit clients but only as a tool to generate ideas, headlines, hashtags, and social posts. We still need bloggers to create relevant, branded content. I wouldn’t rely solely on using ChatGPT to generate posts but am adding it to my content creation process alongside SEO tools like SEMrush, Ubersuggest, and Keywords Everywhere.