Blogging connects businesses with customers and builds brands. Creating high-quality content that resonates with readers takes time and strategy. That’s where ChatGPT comes in.
Key Takeaways
- AI is a tool, not a replacement. ChatGPT can generate ideas, headlines, and social posts, but human bloggers must add branding, personality, and client-specific details.
- Use ChatGPT strategically. Start with idea generation, hashtag research, or summary creation rather than relying on it for complete blog posts.
- Always edit AI-generated content. AI writes like an inexperienced writer without a brand voice, so editing is essential before publishing any AI-generated content.
I’ve been a professional blogger since 2010, and nothing has disrupted this space like ChatGPT and other AI tools like Claude and AIO. Not even Google algorithm updates or Facebook ads changed blogging the way AI has. Artificial intelligence is everywhere in the circles of bloggers and social media managers. We use AI for idea generation, social media posts, hashtag research, and blog drafts.
My Take on ChatGPT/AI
Here’s the thing: this blog post was generated in part by AI. I wanted to see how AI responded, and I wasn’t disappointed. I also wasn’t impressed.
AI writes like an inexperienced writer or a high schooler struggling to write a paper. The post has no branding, even when I added my website to the request. That’s where humans are still needed.
That’s good news for bloggers like me.
Ways Bloggers Use ChatGPT
Idea Generation
Start with Google’s People Also Ask section after you search for a topic. Then ask ChatGPT for ideas related to your topic. You might ask what the trending topics are or what frequently asked questions people have about your subject. The combination of Google and ChatGPT for researching ideas is fun and innovative.
Generate Summaries
Ask ChatGPT to summarize a lengthy article or white paper. This works well for longer-form posts over 2,000 words, technical articles, and scientific content. You’ll need to verify the results are accurate and edit to add specifics about your client, contact information, and brand details.
Social Media Posts
I asked ChatGPT for social media posts for a content writer and the results were solid. While there weren’t links to my website or my business name mentioned, those are easy enough to add. The results included a little story with hashtags.
Hashtag Generation
Once I saw the hashtags on the social media posts, I asked ChatGPT for hashtags related to travel, which is the topic of my new Instagram Trip Over This. The results were relevant, with additional suggestions I could use.
Headline Generation
I wasn’t as pleased with this, but I used Headline Analyzer to get the title of this post where I wanted it to be. It turns out that the free analyzer was also AI. With some editing and AI feedback, I found a title I liked that would perform well with search engines.
Writing Blog Posts
ChatGPT can write entire blog posts, but I don’t recommend copying and pasting to a blog without editing. Adding the client’s name, link to their website, and other relevant information is essential.
I personalize content for clients like Verve Simone or The Rayvan Group so AI won’t be helpful. For clients who are more hands-off and less personal, AI could work for generating ideas, but the content still needs editing and branding.
Please Exercise Caution
I’m on board with using AI to create content, but only as a tool to generate ideas, headlines, hashtags, and social posts.
We still need bloggers to create relevant, branded content.
I wouldn’t rely solely on ChatGPT to generate posts, but I am adding it to my content creation process alongside SEO tools. AI can’t add personality, but it can be useful when combined with human expertise and brand knowledge.
The question is then, how do you use AI in your content creation process? Start with one area, maybe hashtag generation or idea research, and give yourself grace as you learn what works for your business.
Frequently Asked Questions
Can ChatGPT replace professional bloggers?
No. ChatGPT can’t replace professional bloggers because it cannot add brand personality, client-specific stories, and an authentic voice. AI generates generic content that needs human editing to become valuable, branded content that connects with your target audience.
What’s the best way to use ChatGPT for blogging?
Use AI for idea generation, headline testing, hashtag research, and social media post drafts. Combining AI-generated ideas with your expertise and brand knowledge is the best approach. Before publishing, always edit AI content to add your client’s voice, website links, and specific details.
Should I tell my clients I’m using ChatGPT?
Yes. Transparency builds trust with clients. Explain that you’re using AI to improve your content creation process, similar to using SEO tools or headline analyzers. Make it clear that you’re editing and personalizing all AI-generated content to ensure it reflects their brand and meets their goals.