Every week, someone tells me they have been sitting on a book idea for years. They know the stories. They have the experience. What they do not know is who to call first.
I understand that feeling more than most. When I wrote my memoir about living with Chronic Myeloid Leukemia, I was the writer. I knew my story, and I knew I needed to get it on the page. What I did not fully appreciate until I started coaching and ghostwriting for others is how much the right support at the right stage changes everything.
Now I have been on both sides of the page. When I work with clients on their books, I am the ghostwriter, the coach, and sometimes the person who talks them off the ledge when chapter three feels impossible. The biggest mistake I see professionals make is not knowing which kind of help to hire first.
A ghostwriter, an editor, and a book coach are three different roles that serve you at three different stages. Hiring them out of order is like calling the interior designer before the contractor has poured the foundation. You end up hiring the wrong person at the wrong time or doing nothing because the options feel overwhelming.
The question is then, where are you in your book project right now? Let me break it down.
Ghostwriter vs Editor: What Each Professional Actually Does
Think of a book project like building a house. The ghostwriter is the contractor who builds it based on your vision. The book coach is the architect who helps you design the blueprint before a single wall goes up. The editor is the inspector and interior designer who walks through the finished structure and helps you improve it.
|
Role |
Main focus |
Best for |
|
Ghostwriter |
Writing the book for you |
Busy experts with ideas but no time to draft |
|
Editor |
Improving a draft you wrote |
Authors who can write but need clarity and polish |
|
Book coach |
Planning and accountability |
Leaders who want guidance while they write themselves |
A book ghostwriter interviews you, reviews your talks, articles, or podcast episodes, and turns that raw material into a full manuscript. The voice, ideas, and intellectual property are yours. The sentences on the page come from the ghostwriter.
An editor steps in when a draft already exists. A good editor looks at structure, clarity, tone, and pacing. They tighten your arguments, highlight gaps, and refine language so your message lands with readers.
Both roles are professional partners. The key difference is simple: a ghostwriter creates the draft; an editor improves the draft.
When You Need a Book Ghostwriter
Many speakers and business owners could write their own book, but their calendar disagrees. If your schedule is packed with clients, events, and travel, a ghostwriter can move the project forward without asking you to stare at a blank page.
Check out my article Too Busy to Write Your Book? Easy Ways to Get Started.
A ghostwriter like me works from your words, your stories, and your ideas. The book is yours. I just handle the writing part.
A ghostwriter is a strong fit when:
- You have a clear framework or method that is already proven.
- You communicate best by talking, not typing.
- You want a book next year, not “someday.”
When you work with me as your ghostwriter, I will:
- Interview you on a regular schedule so the book stays grounded in your voice.
- Pull stories from your career and life that support your message.
- Organize your ideas into a clear structure.
- Write chapters that sound like you, not like a corporate manual.
The book reflects your expertise and your experience. I am the one putting it on the page.
Thought leaders who work with me often start with talks, podcast transcripts, or workshop decks. Those materials become the backbone of a book without adding hours of solo writing to a packed calendar.
For many experts, this path feels like having a skilled speechwriter who turns your spoken insight into a lasting asset.
When You Need an Editor
If you already have a complete or partial manuscript, an editor may be your best next hire.
Editors come in a few flavors, but you do not need to memorize every label. Think about three levels of support:
- Big-picture editing (often called developmental editing) looks at structure. Are ideas in the right order? Does the argument build coherently? Is anything missing?
- Sentence-level editing (sometimes called line editing) focuses on flow and tone. Are the sentences tight and easy to read? Does it sound like you?
- Copyediting and proofreading clean up grammar, spelling, and consistency.
An editor is especially helpful for experts who write the way they talk on stage, with side stories and digressions. On the page, readers want a straighter line. A strong editor trims repetition and keeps the best stories that support your core point.
In short, if you already wrote the book but you are not confident it is ready for an agent or designer, an editor is the right partner.
How a Book Coach Fits into the Picture
A book coach is different from both a ghostwriter and an editor. Think of a coach as your book’s personal trainer.
Instead of taking over the writing, a coach helps you:
- Shape your idea into a clear promise to the reader.
- Build a realistic writing schedule around a busy career.
- Stay accountable when life and work pull you away.
- Apply practical writing tips to each chapter as you go.
A nonfiction book coach is often the best first step for thought leaders and professionals. Coaching starts early, when your idea still feels fuzzy. You and your coach decide who the book is for, what outcome you want for readers, and where the book fits in your business.
From there, a good coach keeps you moving. If you fall out of your routine after a conference or a quarter-end sprint, coaching sessions help you reset your writing habit instead of abandoning the project.
Where an editor mostly looks backward at what you already wrote, a coach looks forward with you as the book takes shape.
Choosing Between Ghostwriter, Editor, and Book Coach
Many authors use more than one kind of support during a book project. The question is what you need first.
Choose a book ghostwriter if:
- You are short on time and long on ideas.
- You want an expert to own the first draft.
- Talking through your ideas feels easier than typing them.
Choose a book coach if:
- You want to write the book yourself but feel stuck.
- You need structure and accountability.
- You want help designing a flexible writing schedule.
Choose an editor if:
- You already drafted the book.
- You want honest feedback and clear revision notes.
- You are close to publishing and need professional polish.
Some business owners start with a coach, move to a ghostwriter for later projects, then bring in an editor at the end. Your choice can change from book to book.
Practical Writing Tips Before You Hire Anyone
No matter which path you choose, a few simple habits will make the process smoother and faster.
- Block two or three short writing sessions into your calendar each week. Even 25 focused minutes beats waiting for a full free day.
- Capture stories in a running list: client wins, hard lessons, and turning points. These are gold for your ghostwriter, editor, or coach.
- Record keynotes, webinars, and sales calls. Transcripts give your support team your real voice and the phrases you use.
- Get clear on your main reader. Picture one person, not a vague audience of “everyone.”
If you start with these basics, your partners can spend less time extracting ideas from you and more time turning your insights into a strong book.
Work With a Charlotte, NC Based Writer on Your Book
If you are ready to move from “I should write a book” to holding a finished manuscript, you do not have to do it alone.
Anne McAuley Lopez of Agency Content Writer is a content writer, speaker, book coach, and ghostwriter based in Charlotte, North Carolina. Whether you hire a book ghostwriter, a book coach, an editor, or some blend of the three, we will figure out the support mix that fits you best.
Schedule a consultation to talk through your goals and timeline.
Your story is already working for you on stage and in the boardroom. With the right partner, that same story can work for you on the page too.